La Fenice srl > Company

A ceramic surface of distinctive sensations
Avant-garde, knowledge and sustainability
Objectives: a non-stop evolution
LA FENICE has been operating for 25 years in Sassuolo ceramic area, which is the world’s most important forge for creativity, innovation technology and product quality. We started as tile retailers and, since 2013, we are also tile producers. Our collections and distinctive designs, anticipate the trends of contemporary living, and rank us among the most appreciated Italian commercial and manufacturing industries.
Today, the point of reference for a new generation of companies that combine flexibility, quality and service, with a highly competitive sales concept aimed at a demanding and qualified clientele.
Source of a ceramic tradition recognized throughout the world, “La Fenice” consolidates its success thanks to a serious and dynamic commercial strategy aimed at achieving the highest quality and service standards.


Our design idea
Each ceramic surface arises from an investigation around the feelings and sensations that the materials we surround ourselves with know how to convey.

We observe how taste trends evolve and try to satisfy market demands in a timely manner. Ours is a distinctive but accessible design, easy to be interpreted and – above all – to live: every day, anywhere in the world.

Look and technologies
From wood to metal, from stone to concrete, we offer all the trendy effects in different ceramic technologies. Including a brand new production technology  3D Reactive®. 
The large number of sizes, decorative kits and finishes dedicated to outdoor flooring complete and make our collections versatiles.

The showroom
Inside the Casalgrande headquarters was established in 2013 and was expanded at the end of 2020, with the addition of an exhibition area dedicated to the most recent collections. A real atelier where what we exhibit is only the premise of something else, still to be created.



All the collections are conceived and designed in Italy and 100% of the porcelain stoneware in the catalog is produced in Italy and the coverings are produced by La Fenice Iberia.

Avant-garde production
We consider the technical and aesthetic quality of the products and the rigor and sustainability of the production processes to be absolute imperatives.

An applied industrial 4.0 model
Inaugurated in June 2019, the production plant is a model of applied industry 4.0, built from scratch, designed and built according to stringent criteria of safety, competitiveness and attention to the environment.
It has three production lines with the latest digital decorators generation, two furnaces, surface grinding and brushing plant.

Reliability and responsiveness
Equipped with an extremely efficient logistics network, it offers customers a “just in time” supply, relieving them of the burden of storage and guaranteeing them a serious, efficient and timely relationship, based on an accurate service and a specialized offer.

The La Fenice Ceramic Group has nearly 3,500 customers in 104 countries. The Bondeno plant produces 7.5 of the over 10 million square meters of tiles that the Group sells every year.

Culture of ceramic material
Step by step, we have grown to become a manufacturing company, gaining a deep knowledge of the ceramic materials and the markets.

All materials have high technical-aesthetic characteristics and are available in a vast range divided by type, special pieces, accessories and variety of formats;

In addition to being technically in line with the strictest standards of current European regulations. The production is complete and includes all the technologies currently required.



We have objectives, not goals: stages in a history that requires us to evolve, relentlessly.


We believe in people, teamwork and the idea of collaborative leadership.
We build our history on people’s skills, talents and creativity. It’s the only way we know to come back. with the ceramic collections, to people.
To their practical needs and their taste.
We have always put people at the center of our way of doing business, and we will continue to do so.
The founder and current CEO Enrico Guidetti applies many of the sporting values that also guide his entrepreneurial path: perseverance, resilience and spirit of sacrifice; the importance of individual talents but the
need to cooperate to achieve any goal;


Ceramics are made with exclusively natural raw materials: clays, sands, feldspars and kaolins.
Among the main components of the earth’s crust.
This is why it is a recyclable and eco-sustainable material.

By building the plant in Bondeno di Gonzaga, we wanted the production process to be modeled on eco-compatibility criteria:

  • Reduced emissions into the atmosphere.
  • Low energy consumption.
  • Natural wastewater treatment.
  • Full recovery of production waste.
  • Recycled and recyclable packaging.


La Fenice is attentive to following market changes, investing huge resources in research, guaranteeing continuous aesthetic-quality innovation.
Successes achieved thanks to a serious and dynamic commercial strategy aimed at achieving the highest standard.
All this to maintain and increase the trust and satisfaction of a selected and loyal clientele all over the world for years.